Story

TOY&JOY was founded in 1994, the founder wanted to start the first specialized TOY store in Egypt, with the biggest collection of toys ever because of its unique purchasing strategy

The store was specialized with all ideas of educational items, which was and still is the founder’s favorite items

TOY & JOY was and is still targeting A & B+ class families who can afford buying toys for their children for educational and entertaining purposes

TOY & JOY was in 1994 the biggest specialized toy store in Egypt and was mentioned in most magazines at that time

TOY & JOY was the first store to introduce a loyalty program with its well-known coupons with different amounts which was given to every client after making a purchase from any store which could be used as real money in the next purchase

TOY & JOY was the first toy store to issue a monthly magazine with lots information’s for the kids and some quizzes and pages with our best-sellers items to be ordered directly by phone at that time

TOY & JOY was the first toy store to open special outlets for Stock items where second-hand items and last-piece items and over-stock items were sold with very low and reasonable prices to the clients

TOY & JOY was the first toy store who made it possible to our VIP clients to make orders by phone to be sent to their friends and to be collected later to make life much easier and faster for them

TOY & JOY was the first toy store to have an informative website

TOY & JOY was the Nr. 1 destination for buying any carnival costumes and accessories all year round and opened a special store for these items for 3 years when all kinds of costumes and specially Halloween costumes and accessories where a big hit in Egypt

YOU & JOY is the first and only toy store who has a big and specialized Party planner section to be able to fulfill all the kids needs for any family with our concept – You Celebrate and we operate

TOY & JOY is the first and only toy store who manages a fun and adventure park including swimming pools to be able to make it easy for all families to choose an outing for the kids to draw a big smile on each kids face until they are teenagers

TOY & JOY is now launching its website again after fixing many technical and logical problems in its old version and hope now it will fit all our clients’ needs from all areas all over Egypt

TOY & JOY is the only toy store who enables all his clients lots of wonderful benefits while using anything from its 3 divisions which is only found in TOY & JOY Group

Over 29 years, we have been working hard to fulfill our promises to our valued clients to try to be always innovative and we promise there is much more to come in the near future